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Noroff Education / LUHB-FestivalenProject:
Branding of LUHB-festivalenThe Brief:
Create the visual profile of a three-day long garden and flower festival for elementary schools. The purpose of the festival is to teach children about urban gardening and flowers, and make them think this is fun. The visual identity needs to reflect this.The Solution:
A visual identity described as fun, happy, friendly, visually appealing, and kids friendly was created through the use of colours and happy figure icons. The bee, butterfly, ladybird and owl all have the same type of eyes, strokes, and use combinations of the festival's colour scheme - and their happy and excited faces will quickly draw the attention of children.See the brand manual created.