In this uni assignment I created a magazine called Vision Earth. The name of the magazine was up to me, and I would also have to design the masthead. I had to closely consider the layout for the entire magazine, find fonts that work together, and design the front and back cover. An additional challenge was to produce my own photography and illustrations, rather than finding these online.
The magazine features articles about climate changes, the future of the earth, slow living and decluttering, and it is ad-free. Vision Earth’s target audience is in their early 20’s until late 30’s, both males and females, and are likely visionaries and environmentalists. They’re based in the US and Canada, and generally speaking have an average income, belonging to the middle class.
In this assignment I created a poster to promote a skate park in my hometown. For this I needed to rely on photography, and I had to come up with a logo as well as other graphic elements to reach my target group. They are in the age between 13-21, will mainly be boys, and will of course enjoy skating. They are interested in graffiti, and in expressing themselves through this, and will have a bit of a tough attitude. The poster is strong in its contrasts, has elements and a slogan to quickly draw attention, and is comfortable to the eye.
Door to Door Organics
I developed the new visual identity for Door to Door Organics’s expansion to my local community. In doing this, I had to do thorough strategic analysis and research, and then come up with a visual design to create the brand identity. All products created stay true to the new identity, and should be appealing to the target group as well as communicating the brand essence. Door to Door Organics’ target group are families with young kids, who wish to eat clean, healthy and organic food. They often have busy lives, with many activities going on, and need to take out some of the stress often associated with grocery shopping.
The flower festival Levanger Urbane Hage- og Blomsterfestival (LUHB-Festivalen) needed a visual identity. All touchpoints created stay true to this identity, and should be appealing to the target group as well as communicating the festival’s essence.
LUHB-Festivalen is a garden and flower festival that runs over three days and invites all elementary schools in my hometown. The purpose of the festival is to teach children about urban gardening and flowers, and make them think this is fun. LUHB-Festivalen’s visual identity should reflect this. LUHB-Festivalen’s target group are the nine elementary schools in town and all their students. These children are between 6 and 12 years of age, are both boys and girls, and come from any cultural, political and educational backgrounds.
In this assignment I created a poster as an awareness campaign for A21 Norway. When doing this I also did a photoshoot. For the poster I needed to consider the photography, and a lot of planning had to be done prior to using the camera at all. I also had to come up with the text to include in the poster.
The concept of this assignment was to create a poster for an awareness campaign targeted towards Norwegian people. It’s purpose is to change people’s attitudes towards human trafficking, and create awareness around the issue. My target market is in the age between 13-15, will be both boys and girls, and they are in school. They are the next generation, and should therefore be educated about human trafficking and inspired to make a difference.
Noroff Education has an annual award show called the Diamond Awards, and as an assignment I made a title sequence to kick off the event. Layout, typography, colours, elements, and animation were important when doing this. The title sequence should convey the concept of the mood of the evening, and should appeal to the target audience.
The idea was to create a title sequence to promote, and reflect the mood of the Diamond Awards show. Its purpose is to present all categories/studies offered at Noroff, and text and/or elements should somehow reflect the individual categories’ core idea. Diamond Awards’ target group are students and teachers of Noroff, and visitors from creative businesses. They are over 18 years, and both males and females. A mutual interest the audience will have is design and the visual.