UOW Salsa Club

Ms Halsan was recently engaged as the project graphic designer for the Salsa Club and completed multiple projects in line with the Club’s vision. I discovered Ms Halsan’s talent via the University of Wollongong network. I have worked with Ms Halsan very closely throughout the Club project campaign online using multiple social media as well as email portals as we are based in Australia and Ms Halsan in Norway.

The Salsa Club project campaign was quite involved and to a project scale which required not only high-level communication but also ongoing liaisons on a regular basis. It would be remiss of me to not mention how impressed I am by her strong work ethic, efficiency, dedication, initiative, punctuality, reliability, results, service delivery and most importantly – exceptional artistic flair and skills to achieve the best project campaign outcomes for the Club: No task was too difficult and no concepts were left unexplored, Ms Halsan’s unwavering patience and attention to detail confirmed that we had engaged the right person for the job. Further, given that I have significant experience and worked on high level marketing project campaigns both for the public and private sector in Australia, Europe and Asia, I had high expectations from the outset and Ms Halsan delivered with utmost professionalism. Needless to say, Ms Halsan undertook the project with great enthusiasm and insight that we were both able to learn from one another. The Salsa Club project campaign included the following:

The UOW Salsa Club Logo

The UOW Salsa Club Brochures

The UOW UOW Salsa Club Posters and Flyers

The UOW Salsa Club Business Cards

My dealings with Monika have been a pleasure and at all times she has exhibited a most professional approach to all aspects of the services she has completed and provided. Ms Halsan is conscientious, diligent, trustworthy and reliable individual who possesses a genuine interest in overseeing a job-well-done ensuring that all job communications were clear and concise at all times so that I am able to communicate all related issues and progress to the Club.

I have no hesitation in recommending Monika RH – Design for any projects big and small and any position related to graphics and design. I can categorically say that Monika will be an asset to any future institution or organisation that engage her services and artistry and will bring with her experience, excellent project management skills, intelligence, dedication and most importantly, hard-work and dedication to achieve the very best result.

Vénuz Arquez
UOW Salsa Club

Lash & Brow by Grace

I stumbled across Monika by chance and I’m so glad I did!

She went above and beyond all my expectations in designing my website.

For someone with limited computer skills, she was able to interpret my ordinary ideas and build them into an extraordinary website. My website is not just functional, but also easy to navigate and very professional.

Monika was a pleasure to work with… great communication skills, quick to answer any questions that I had and was more then happy to revise all the changes I requested.

I changed my mind many times and she never got impatient with my indecisiveness.

I will be using Monika for all my future web needs and I’m so relieved I found someone so reliable & creative.

I highly recommend her to anyone needing website design- you will not be disappointed!

Grace Hanna
Lash & Brow by Grace

Awareness Campaign

Poster Design:

The design of the poster is very bold and engaging, the look-and-feel is very beautifully staged with a dynamic and dramatic environment. We love the choice of a bright red colour in the typography, this together with a white font, works well alongside the soft colours seen in the image. The elements create a sense of vulnerability and mystery.

The conceptualisation of this poster is also very appropriate and skilfully thought out, the atmosphere portrayed is that of feeling trapped, confused and lost. The background is blurred which adds to the feeling of fear and bewilderment. In terms of conception and idea, this is a perfect moment and feeling of drama and desperation. Very well done.

The overall design of the poster ties into the creative direction of the website as well as the look-and-feel of the brand. We were happy to see the student include the logo design as well as a clear call to action, this will help the reader know what to do next, the poster is not just beautiful, but it is now functional.

The typography chosen compliments the design beautifully and is well positioned. We like the dirty and gritty feel of the font as it makes one feel like It belongs ‘on the street’. The type is legible and balance nicely against all other elements. The poster carries the communication well without looking too busy or aggressive.

Report:

The student showed an excellent comprehension of the brief and its requirements, which was demonstrated thoroughly throughout the research presented. We were happy to see that the student asked questions, a lot of time designers tend to work isolated and can really miss the mark on what is required, the initial research was beautifully composed. We were happy to see the student start the report with a good introduction and clear interpretation of the task. We also saw a clear and good focus on the target group and a study of the big idea. It is all good and well for a design to look good, but we are happy to see the student develop such a strong emphasis on a good call-to-action.

The student included written research surrounding research and analysis, this included good examples of previous brand designs. Incorporating and studying these older examples help to keep the brand consistency present, which is vital for a brand when designing a new campaign that already has its own longevity.

We were happy to see the student include research on human trafficking, understanding the message of your brand is very important when designing and we feel that the student has really embraced this. The inspiration examples and mood board presented here is wonderfully put together, the student has drawn great inspiration from counterpart design. Excellent work.

We like that the student included research on colour and typography, this research can be seen in the various experimentation examples. A lot of effort has been put into this assignment and it is clearly evident in the effective final execution. Visual research was also included in the form of rough sketches and scamps, this added sufficiently to the overall study.

Photography:

The student experimented beautifully throughout this process and really focussed on the big idea. The photography is beautifully shot, professionally composed and wonderfully executed. The student has made good use of lighting and was able to create a dramatic and relevant atmosphere. The creative concept put together beautifully and carried through professionally into all photography presented – this shows good planning and time management. The student has shown us a good eye for photography, and a lovely talent for this creative avenue. The model was well chosen and the student has presented a good understanding of the subject matter and the overall message of the poster.

Target Market:

The target market, visually, was nicely considered and explained in the report. The poster’s messaging is on point in terms of the required communication to the target market.

Feedback
Noroff Education AS

 

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